Marketing, advertising and promotion are synonyms of each other. It is very necessary of a company or an individual for endorsing himself or herself. There are various methods for promotion. Even the films also need campaigns. They give free concerts and events. Entrepreneurs give free promotional products whenever a new product is launched. They also distribute free samples. There is a wide variety of products which can be available in very good price range. From costly to less expensive items we can find everything according to the budget decided for promotions. Business stickers, caps, custom stickers, mouse pads, etc are some of the corporate products. Moreover we can find some insurance agencies giving out free folders, organizers, files and promotional pens for business and increasing customer base. Different tactics are also used in marketing. Images of some of the famous leaders, sportsperson and celebrities are used to allure people according to their choices and the famous quotes are also printed. C orporate gifting is very necessary to build an image in the current market. Stationery products like pens, notepads, stickers, sticky notes, etc, computer related things such as customized mouse pads, pen drives, speakers, memory card and CDs .
In the past, using Mahatma Gandhi’s imagery in deconstructed form even spectacles, slippers and t shirts has been a popular method to communicate salient features of a brand. It did not really matter if the link between the two was extremely tenuous. But people connect to such things quickly and they store it well in the memory. They will remember to use your product or services. The association is convenient and easy to put together and gives your brand an instant air of seemingly effortless righteousness. So across categories and geographies, brands have succumbed to these types of tricks. The indiscriminate use of historic figures in marketing, advertising has become popular culture. There is a strong evidence in economic history that since that times it has been used. The economic scenario in terms of marketing is changing. India in this aspect is going under a drastic change. Companies do anything to influence more and more people. This new approach is very effective and no mind boggling ideas are required in it, just the cost of redecorating it. Credibility of a company is decided by the looks and the quality of the product manufactured by it. Also the cost of promotion shows the corporate stature and promotional products and help in generating interest ideas business.
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